Month: June 2018

Listen, Act, Respond: Three Steps to Improving Driver Retention

We’re all reading the same things: driver shortages, driver turnover, a fire-hot freight market, etc. Now more than ever, trucking executives are wanting to take advantage of the business opportunities provided by the industry. But there’s a roadblock: it’s tough to find and keep truck drivers. For too long trucking companies have focused strictly on recruiting. But with recruiting metrics favoring the advertiser and not the trucking company, driver retention is being revisited. Why? Because…