Month: October 2021

driver loyalty

Is Driver Loyalty a Thing of the Past?

The short answer is no. But that comes with a caveat — driver loyalty has to be earned. The trend away from loyalty is certainly not a phenomenon seen solely in the trucking industry. The COVID-19 pandemic and resulting effects on the workforce brought to light widespread employee dissatisfaction. The result? A mass exodus of people leaving their jobs for greener pastures, coined as the Great Resignation in some cases and the Great Reshuffle in others. Why are employees suddenly “disloyal” and…


stories matter

When It Comes to Building Driver Trust, Stories Matter

If you’re involved in marketing efforts for your organization — or even just somewhat familiar with your company’s advertising strategy — you likely know that storytelling plays an important role. When you’re trying to catch the attention of a customer, you have to tell a good story about what makes your organization different than the competition. But did you know that storytelling also plays an essential role when you’re marketing your company to internal customers? It’s true — when you’re…


Cheema Freightlines

Heroes of the Hound: Cheema Freightlines

WorkHound Customer Q&A We frequently hear success stories for companies that started with next to nothing and then grew into something significant. That’s truly the case for Cheema Freightlines, which was founded in 2006 with one truck and one trailer. In the decade and a half since, the company has become a leader in trucking on the West Coast, operating more than 320 trucks and 950 trailers. It’s no surprise that running an operation of that size — and managing a combination of company…