Truck Driver Retention

customer isn't right

When the Customer Isn’t Right...

There’s an adage that “the customer is always right.” But that simply isn’t the case. What happens when your customers and your drivers are in opposite corners? What if the customer isn't right? This happens more often than you might think. When drivers are encouraged to share their honest and unfiltered feedback through a tool like WorkHound, they sometimes provide insights about customers and shippers.  That’s not a bad thing — much of the feedback, even the negative, can be turned into a…


driver retention

Why Driver Retention Is The New Recruiting

There’s a massive problem with driver retention in the trucking industry, but most companies are hesitant to seek any outside help about it. This creates an “if you ignore it, it will go away” situation where companies heavily invest in recruitment but almost completely ignore retaining their drivers.  But the problems are here to stay and they can only be changed if companies actively work on them. Before we jump into solutions for the driver retention problem, let’s look at the current state…


negative feedback

Negative Feedback Is the First Step Toward Positive Change

If your trucking company has never had a feedback program, the thought of implementing one might feel intimidating or maybe even a little anxiety-provoking. After all, no one wants to be the recipient of criticism or other negative feedback. But when it comes to a feedback program like WorkHound, there are a lot more positives than negatives to dwell on. That’s true for two reasons: For one, the trucking carriers we work with really do receive quite a bit of positive feedback. In particular,…


5 of the Best Driver Retention Practices

In the trucking industry, driver retention is one of the biggest issues that trucking companies face, and if I can be direct, it's no surprise that a term like "best driver retention practices" has such a high search volume. According to Commercial Carrier Journal, the turnover rate for over-the-road truck drivers was an incredibly high 92%. For smaller fleets, that number was 72%. Overall driver shortage decreased slightly during the COVID-19 pandemic, but with federal relief packages and the…


unusual feedback

Why Unusual Feedback Can Yield Wins for Trucking Companies

If you’ve ever read through one of our trends reports, you know that we are continuously diving deep into the feedback truck drivers provide across the industry. When we review these individual pieces of feedback provided to trucking companies, we often spot commonalities — general themes that recur often. But while there are categories that crop up repeatedly, such as issues related to pay or questions about equipment maintenance, we also get a good deal of feedback that falls outside of those…


ata driver turnover

What ATA Says About Driver Turnover

Driver turnover poses an ongoing problem for trucking companies across the United States. It’s expected to continue even as signs of post-pandemic economic recovery are emerging. In March 2021, the American Truck Associations (ATA) released a quarterly employment report indicating that driver turnover among large truckload fleets remained unchanged in the fourth quarter of 2020, despite tight freight capacity and the lingering effects of COVID-19. This followed a 10% increase to 92% during the…


fort transfer truck

Fort Transfer Improves Retention with Full-Fleet Communications

Recently, Casey Lehman, Director of Recruiting and Retention at Fort Transfer, had a call with a driver who he never hears from, and lately, this seems to be an ongoing trend.  Since engaging drivers through WorkHound starting in January 2021, more drivers are getting in touch and it’s allowing the team at Fort Transfer to experience fewer surprises. According to Lehman, they haven't seen as many snap judgment “I-quit-right-now” moments. Instead, proactive communication has allowed them to get…


instant driver feedback

When Instant Driver Feedback Saves the Day — and What Would Happen Without It

When we talk about instant driver feedback, we most often talk about the benefits of gathering feedback from professional drivers, both for trucking carriers and for the drivers themselves. But have you ever stopped to consider the reverse — what would happen if some pieces of critical feedback weren’t shared? Today, we’re discussing a few of our most common topics of feedback — along with what might happen if you weren’t made aware of problems as drivers are experiencing them. Urgent Driver…


driver mental health

Trucking Companies Can Do Something about Driver Mental Health

There’s no doubt about it: Professional drivers face some challenging and stressful circumstances, both of which impact driver mental health. Most days, they’re on the road, battling traffic, handling complex safety issues, and, in many cases, going it alone.  All of these factors can contribute to stress and burnout, but the last factor may be most significant. Time alone — and specifically, loneliness — can have a major impact on a driver’s overall health, impacting both physical health and…


driver shortage

How to Address the Driver Shortage

For many years now, the alarm bell about the truck driver shortage has been ringing, but what are the practical steps to address this shortage that you can take? As we concluded in a recent blog post, the best strategy for you as a trucking company is to focus on retention first, and recruiting second. In this post, we’ll show you how the drivers you currently have are the major key to the growth of your business, with 5 practical steps you can take to address the driver shortage. 1. Understand…