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Perspective: Value Feedback to Aid Driver Retention
The following piece was written by WorkHound Co-Founder and CEO, Max Farrell and has been published by Transport Topics in the December 21, 2020 print edition. In a year where so much has changed, 2020 has shown some small glimmers of hope regarding driver turnover. According to American Trucking Associations, driver turnover hit a low of about 82% when freight slowed, but that’s still tough for business when the cost to replace a driver averages between $5,000-$8,000. Companies leading in…
What Drivers Are Saying About Uniforms
It’s a question we get every so often from trucking companies: “What do drivers think about uniforms?” But while looking for an answer might be on the minds of company execs, it’s interesting to note that in many cases, it’s not a hot topic for drivers, unless it specifically is, say, in times of extreme summer heat. While uniforms would fall into the category of “equipment,” drivers have different priorities. They’re much more interested in ensuring their truck and its equipment work…
Why WorkHound Chose Text Messaging
When WorkHound was just an idea, we thought through a variety of ways to ask for driver feedback. So, today we're sharing how and why WorkHound chose text messaging as a feedback platform. In today’s world, most of us communicate via text message, and that’s especially true when we’re traveling. It’s almost always easier to reply quickly to a text, rather than taking time to make a phone call or to answer one. It’s only natural, then, that it would be easiest for truck drivers to provide…
Visit WorkHound at TCA Annual Convention in Kissimmee
Visit WorkHound at TCA. Get a firsthand look at how WorkHound will improve your retention strategy at this year’s Annual TCA Convention from March 1-3, 2020 at the Gaylord Palms Resort & Convention Center. WorkHound is a real-time feedback platform that retains drivers before they call it quits. Learn about how it works and how it will positively impact your bottom line by visiting Booth #411 at TCA’s Annual Convention. Want to jump to the front of the line? Schedule a free consultation…
Praise: A New Theme
An exciting result of the 2019 feedback trend analysis was the creation of a new comment theme. Historically, WorkHound comments have been categorized within 12 themes. As a discovery within the trends across thousands of comments, our researchers could see a common trendline across positive comments. These comments are different from other comments in some interesting ways. Positive comments tend to be more about the general work experience. These comments are about the work as a whole, rather…
Q&A: 2019 Annual Driver Feedback Trends Report
Each year WorkHound releases a collection of trends from our annual review of driver feedback. With the driver shortage topping 30,000+ drivers and industry-wide turnover averaging 95-120%, we’re excited to see in our research that WorkHound is making an impact in retention. Turnover is a hot topic, which means turnout for the annual conference call offered great questions. Today we’re answering those questions from call attendees: Q: What was the biggest change in driver feedback last year? A:…
Drivers Have Some Thoughts about Safety Training
There’s a common misunderstanding from motor carriers about truck driver safety training. In reality, drivers want training, but historically, the delivery is all wrong. Traditionally, safety training has been presented in orientation and then not again until insurance says so, or as a form of punishment. Of course, with that kind of cadence, it’s no wonder drivers have so much to say about safety training. “Carriers must recognize that training should be proactive and ongoing,” said Mark…
What Drivers Said in 2019 - Annual Trends Report
2019 was a monumental year for driver feedback, and WorkHound will report trends with Stifel Capital Markets this Friday, January 11, at 11:30 a.m. EST. WorkHound and Stifel Capital Markets on a conference call hosted by Global Transportation & Logistics Analyst David Ross featuring Max Farrell, CEO and Co-founder of WorkHound and Paul Castronova, WorkHound Special Projects Manager, to discuss 2019 trends in feedback from thousands of professional drivers. WorkHound, a real-time driver…
Top 5 Reasons to Invest in Truck Driver Retention in 2020
The boom times in transportation and logistics are giving many companies a boost to the wallet. Should trucking and freight companies invest this added cash in driver retention in 2020? Studies show that the smart money is in one place: Retention. The Top 5 Reasons to Invest in Truck Driver Retention in 2020 Below is a list of the top 5 reasons to invest in truck driver retention in 2020, complete with industry statistics and insights to back them up. #1. Driver Retention is a Growing…
The Ultimate Guide to Setting a 2020 Retention Resolution
As we kick off 2020, let's talk about our Retention Resolutions. We’re especially big fans of resolutions with retention in mind because if you’re having a tough time retaining drivers, it sounds like it’s time to resolve some driver concerns. In 2020, we’re challenging the industries we serve to prioritize employee retention in setting their New Years’ Resolution. Not only will a retention resolution help you build a better company culture, but with the cost-to-replace professional truck…