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5 Ways to Use Social Media to Retain Drivers

Social media has been greatly increasing in the popularity every year for the past decade. There are now 1.4 billion active Facebook profiles, 236 million Twitter users, and 364 million people on LinkedIn. A lot of truck drivers are very technology savvy and spend a lot of downtime on the road engaging on social platforms. This online social craze is not going to stop any time soon, so how can you, a trucking company, benefit from it? Taking Advantage of Employee Activists - Online…


Using Exit Interviews to Retain Truck Drivers

There is a misconception that exit interviews will not be useful because outgoing employees are usually disgruntled and will just say bad things about the company they are leaving. This, however, is not always the case, especially with truck drivers. For companies that do exit interviews, drivers will often divert from the actual reasons they leave to not "burn the bridge" with the carrier.  Drivers leave for a number of reasons: concerns of family, pay, equipment, personnel, lack of respect,…


Why Truck Driver Wellness Affects Retention

It's no secret the trucking industry is known as one of the most unhealthy industries to work in. In 2014, a national survey announced that 39% of truck drivers were obese and an even higher percent were overweight. HealthyTrucker highlights that becoming a truck driver can be a huge lifestyle change and sometimes personal wellness gets put on the back burner during this change. It’s hard to stay healthy on the road, especially with fast food restaurants at every truck stop and no kitchen to…


The #1 Benefit Truck Drivers Look for With a Carrier

When truck drivers are in search of a new company to drive for, pay and home time have become well known benefits that they look for. But did you know there is one more benefit that is just as essential when it comes to recruiting and retaining truck drivers? It’s simple, it's free, and it makes a huge difference. It’s R-E-S-P-E-C-T. During conversations with truck drivers we’ve heard over and over again that they feel a lack of respect out on the road from the public, from dispatchers, and…


Stay Interviews: Expose Problems Before Losing Drivers

Exit interviews are great for learning about why drivers are leaving and using that information to make changes within the company. But what about finding out similar information from drivers before they decide to leave? The Society of Human Resource Managers shares a technique, “Stay Interviews,” that are beneficial for retaining high demand employees in industries such as technology. We thought this technique should be applied to the trucking industry in order to retain more truck drivers.…


4 Reasons Driver Turnover Rates Have Decreased

The first quarter of 2015 closes with a surprising announcement to the trucking industry: a major decrease in driver turnover. Companies with more than $30 million in revenue are down to 84% turnover and smaller companies are down to 83%. This a 12% decrease for both! What happened in this quarter to cause such a change? We’ve found 4 major reason why turnover has fallen: Slowdown in freight - Industry experts and economists, such as Bob Costello from the American Trucking Association, believe…


Become the Harley Davidson of Trucking to Boost Driver Retention

"The only way I can tell who I'm driving for is the name on the door." This isn't the first time we've heard this. In fact, several truck drivers we have spoke with have shared this sentiment. They have no idea what the company's culture, customs or goals are. They could care less about their fellow employees. Most importantly, they feel no connection to the company they are driving for. This is a major issue when it comes to driver retention. Think about the motorcycle industry, who is the…


Earning Trust: 7 Tips to Retain Your Truck Drivers

Retaining your truck drivers is more than just an act: it's an art and a science. We asked 150+ truck drivers from different carriers about why they are happy or unhappy with their companies. The results were eye opening. We heard a lot of complaints about companies not following through - whether it be about rewards packages or getting home at a certain time. Some issues such as type of load, may not be important to the office staff, but can be really frustrating for drivers. It’s important to…


appreciation

10 Ways to Show Drivers you Appreciate Them

Our team has been conducting multiple interviews with truck drivers over the past couple weeks in order to learn about problems with driver retention. We have found that a major reason drivers are unhappy is because they don’t feel as though they are appreciated or respected. Research shows that employees who feel a lack of appreciation lose motivation to perform well or look for a new job. This is a major issue when it comes to retaining your truck drivers. Check out these 10 easy ways to make…