driver communication

stories matter

When It Comes to Building Driver Trust, Stories Matter

If you’re involved in marketing efforts for your organization — or even just somewhat familiar with your company’s advertising strategy — you likely know that storytelling plays an important role. When you’re trying to catch the attention of a customer, you have to tell a good story about what makes your organization different than the competition. But did you know that storytelling also plays an essential role when you’re marketing your company to internal customers? It’s true — when you’re…


Cheema Freightlines

Heroes of the Hound: Cheema Freightlines

WorkHound Customer Q&A We frequently hear success stories for companies that started with next to nothing and then grew into something significant. That’s truly the case for Cheema Freightlines, which was founded in 2006 with one truck and one trailer. In the decade and a half since, the company has become a leader in trucking on the West Coast, operating more than 320 trucks and 950 trailers. It’s no surprise that running an operation of that size — and managing a combination of company…


Bay & Bay

Heroes of the Hound: Bay & Bay Transportation

WorkHound Customer Q&A When Bay & Bay Transportation teamed up with WorkHound to provide its drivers with a feedback program, they had three strategic goals in mind: The company wanted to curb turnover, promote growth, and streamline operations. It’s safe to say they’ve found success — even while navigating the challenges of the COVID-19 pandemic and associated turmoil within the trucking industry, Bay & Bay has reduced turnover and grown its driver count by an astounding 30…


drivers workhound

Do Drivers Really Want to Use WorkHound?

When you’re considering a feedback program like WorkHound, it’s only natural to wonder whether it’s a tool that your drivers will actually want to use. After all, that’s a key part of making buying decisions about services and programs for your business. You need to know the value of the product. This is a question we come across frequently — and it’s also one we can answer definitively. The answer is YES! Drivers who have access to WorkHound use it, and drivers within the industry who know…


negative feedback

Negative Feedback Is the First Step Toward Positive Change

If your trucking company has never had a feedback program, the thought of implementing one might feel intimidating or maybe even a little anxiety-provoking. After all, no one wants to be the recipient of criticism or other negative feedback. But when it comes to a feedback program like WorkHound, there are a lot more positives than negatives to dwell on. That’s true for two reasons: For one, the trucking carriers we work with really do receive quite a bit of positive feedback. In particular,…


5 of the Best Driver Retention Practices

In the trucking industry, driver retention is one of the biggest issues that trucking companies face, and if I can be direct, it's no surprise that a term like "best driver retention practices" has such a high search volume. According to Commercial Carrier Journal, the turnover rate for over-the-road truck drivers was an incredibly high 92%. For smaller fleets, that number was 72%. Overall driver shortage decreased slightly during the COVID-19 pandemic, but with federal relief packages and the…


How to Amplify the Silent Majority

Let’s just assume you’ve been on a “Zoom” call in the last year (who hasn’t?). Odds are, the answer is yes — so you’re likely familiar with what we like to call “conference call chaos.” When multiple people are on a conference call, there’s a lot of time spent accidentally talking over one another — and in some cases, louder folks tend to make up the majority of the conversation. Those who aren’t quite as bold may not be able to get a word in edgewise.  Now consider this: This same concept can…


unusual feedback

Why Unusual Feedback Can Yield Wins for Trucking Companies

If you’ve ever read through one of our trends reports, you know that we are continuously diving deep into the feedback truck drivers provide across the industry. When we review these individual pieces of feedback provided to trucking companies, we often spot commonalities — general themes that recur often. But while there are categories that crop up repeatedly, such as issues related to pay or questions about equipment maintenance, we also get a good deal of feedback that falls outside of those…


fort transfer truck

Fort Transfer Improves Retention with Full-Fleet Communications

Recently, Casey Lehman, Director of Recruiting and Retention at Fort Transfer, had a call with a driver who he never hears from, and lately, this seems to be an ongoing trend.  Since engaging drivers through WorkHound starting in January 2021, more drivers are getting in touch and it’s allowing the team at Fort Transfer to experience fewer surprises. According to Lehman, they haven't seen as many snap judgment “I-quit-right-now” moments. Instead, proactive communication has allowed them to get…


instant driver feedback

When Instant Driver Feedback Saves the Day — and What Would Happen Without It

When we talk about instant driver feedback, we most often talk about the benefits of gathering feedback from professional drivers, both for trucking carriers and for the drivers themselves. But have you ever stopped to consider the reverse — what would happen if some pieces of critical feedback weren’t shared? Today, we’re discussing a few of our most common topics of feedback — along with what might happen if you weren’t made aware of problems as drivers are experiencing them. Urgent Driver…