driver feedback

stories matter

When It Comes to Building Driver Trust, Stories Matter

If you’re involved in marketing efforts for your organization — or even just somewhat familiar with your company’s advertising strategy — you likely know that storytelling plays an important role. When you’re trying to catch the attention of a customer, you have to tell a good story about what makes your organization different than the competition. But did you know that storytelling also plays an essential role when you’re marketing your company to internal customers? It’s true — when you’re…


customer isn't right

When the Customer Isn’t Right...

There’s an adage that “the customer is always right.” But that simply isn’t the case. What happens when your customers and your drivers are in opposite corners? What if the customer isn't right? This happens more often than you might think. When drivers are encouraged to share their honest and unfiltered feedback through a tool like WorkHound, they sometimes provide insights about customers and shippers.  That’s not a bad thing — much of the feedback, even the negative, can be turned into a…


drivers workhound

Do Drivers Really Want to Use WorkHound?

When you’re considering a feedback program like WorkHound, it’s only natural to wonder whether it’s a tool that your drivers will actually want to use. After all, that’s a key part of making buying decisions about services and programs for your business. You need to know the value of the product. This is a question we come across frequently — and it’s also one we can answer definitively. The answer is YES! Drivers who have access to WorkHound use it, and drivers within the industry who know…


negative feedback

Negative Feedback Is the First Step Toward Positive Change

If your trucking company has never had a feedback program, the thought of implementing one might feel intimidating or maybe even a little anxiety-provoking. After all, no one wants to be the recipient of criticism or other negative feedback. But when it comes to a feedback program like WorkHound, there are a lot more positives than negatives to dwell on. That’s true for two reasons: For one, the trucking carriers we work with really do receive quite a bit of positive feedback. In particular,…


truck driver retention program

Companies Who are Nailing Their Truck Driver Retention Program

A truck driver retention program is a reactive response to one of the biggest issues in the trucking industry in America - extremely high driver turnover. According to the American Trucking Associations, the turnover rate at large fleets averaged 89% while the turnover rate at smaller fleets was 77% in the first quarter of 2021. These high turnover rates are adding strain to trucking companies, from having to continually recruit and train new employees to adjust truck routes based on driver…


unusual feedback

Why Unusual Feedback Can Yield Wins for Trucking Companies

If you’ve ever read through one of our trends reports, you know that we are continuously diving deep into the feedback truck drivers provide across the industry. When we review these individual pieces of feedback provided to trucking companies, we often spot commonalities — general themes that recur often. But while there are categories that crop up repeatedly, such as issues related to pay or questions about equipment maintenance, we also get a good deal of feedback that falls outside of those…


instant driver feedback

When Instant Driver Feedback Saves the Day — and What Would Happen Without It

When we talk about instant driver feedback, we most often talk about the benefits of gathering feedback from professional drivers, both for trucking carriers and for the drivers themselves. But have you ever stopped to consider the reverse — what would happen if some pieces of critical feedback weren’t shared? Today, we’re discussing a few of our most common topics of feedback — along with what might happen if you weren’t made aware of problems as drivers are experiencing them. Urgent Driver…


driver mental health

Trucking Companies Can Do Something about Driver Mental Health

There’s no doubt about it: Professional drivers face some challenging and stressful circumstances, both of which impact driver mental health. Most days, they’re on the road, battling traffic, handling complex safety issues, and, in many cases, going it alone.  All of these factors can contribute to stress and burnout, but the last factor may be most significant. Time alone — and specifically, loneliness — can have a major impact on a driver’s overall health, impacting both physical health and…


driver shortage

How to Address the Driver Shortage

For many years now, the alarm bell about the truck driver shortage has been ringing, but what are the practical steps to address this shortage that you can take? As we concluded in a recent blog post, the best strategy for you as a trucking company is to focus on retention first, and recruiting second. In this post, we’ll show you how the drivers you currently have are the major key to the growth of your business, with 5 practical steps you can take to address the driver shortage. 1. Understand…


driver shortage trucking

5 Ways to Address the Driver Shortage in the Trucking Industry 

High driver turnover, low wages, unfair fines, and unpaid work are just a few of the causes of the current driver shortage in the trucking industry. But what can be done to fix this? Here are 5 actionable steps you can take to address the trucking industry’s driver shortage: 1. Improve Driver Pay This may be the most straightforward of all the points on this list. The lack of young drivers entering the industry is very likely attributed to low or simply confusing pay. A few things you could do…