driver retention

feedback culture

Adjusting to the Feedback Culture: The User’s Guide You Need

Your trucking carrier has decided to take the leap in 2022, moving from soliciting feedback in biannual surveys to operating a continuous program to improve your company's feedback culture. But now what? Congratulations! You’ve taken step 1. Understanding that your drivers need a consistent mechanism for providing their insights and concerns is a key part of changing your overall culture as a business. But it’s also natural to wonder how to get it done. The good news is, following some basic…


make truck driving a great job

If You’re Happy and You Know It...Share the Word

When you think about establishing a feedback program, your mind may naturally go to the negative. There’s often an assumption that feedback is solely about problems or issues that need to be fixed. But in reality, when you have a feedback program in place for your trucking company, you’ll get a good bit of positive feedback, too. While it may not seem like it sometimes, there are happy drivers out there! We see it all the time in the feedback our clients receive — while they hear from drivers…


stories matter

When It Comes to Building Driver Trust, Stories Matter

If you’re involved in marketing efforts for your organization — or even just somewhat familiar with your company’s advertising strategy — you likely know that storytelling plays an important role. When you’re trying to catch the attention of a customer, you have to tell a good story about what makes your organization different than the competition. But did you know that storytelling also plays an essential role when you’re marketing your company to internal customers? It’s true — when you’re…


Cheema Freightlines

Heroes of the Hound: Cheema Freightlines

WorkHound Customer Q&A We frequently hear success stories for companies that started with next to nothing and then grew into something significant. That’s truly the case for Cheema Freightlines, which was founded in 2006 with one truck and one trailer. In the decade and a half since, the company has become a leader in trucking on the West Coast, operating more than 320 trucks and 950 trailers. It’s no surprise that running an operation of that size — and managing a combination of company…


make truck driving a great job

The 5 Essentials That Make Truck Driving A Great Job

Today’s business world is an uncertain one— out of the fifteen most wanted jobs in the market today, eight of them didn’t even exist ten years ago. But it’s a bit different when it comes to truck drivers.  Even though there are around 3 million truck drivers in the U.S., the American Trucking Association estimated that the industry would have to hire more than 1.1 million truck drivers in the next few years. That’s a staggering number. And considering there’s a massive shortage of truck drivers…


customer isn't right

When the Customer Isn’t Right...

There’s an adage that “the customer is always right.” But that simply isn’t the case. What happens when your customers and your drivers are in opposite corners? What if the customer isn't right? This happens more often than you might think. When drivers are encouraged to share their honest and unfiltered feedback through a tool like WorkHound, they sometimes provide insights about customers and shippers.  That’s not a bad thing — much of the feedback, even the negative, can be turned into a…


Bay & Bay

Heroes of the Hound: Bay & Bay Transportation

WorkHound Customer Q&A When Bay & Bay Transportation teamed up with WorkHound to provide its drivers with a feedback program, they had three strategic goals in mind: The company wanted to curb turnover, promote growth, and streamline operations. It’s safe to say they’ve found success — even while navigating the challenges of the COVID-19 pandemic and associated turmoil within the trucking industry, Bay & Bay has reduced turnover and grown its driver count by an astounding 30…


drivers workhound

Do Drivers Really Want to Use WorkHound?

When you’re considering a feedback program like WorkHound, it’s only natural to wonder whether it’s a tool that your drivers will actually want to use. After all, that’s a key part of making buying decisions about services and programs for your business. You need to know the value of the product. This is a question we come across frequently — and it’s also one we can answer definitively. The answer is YES! Drivers who have access to WorkHound use it, and drivers within the industry who know…


negative feedback

Negative Feedback Is the First Step Toward Positive Change

If your trucking company has never had a feedback program, the thought of implementing one might feel intimidating or maybe even a little anxiety-provoking. After all, no one wants to be the recipient of criticism or other negative feedback. But when it comes to a feedback program like WorkHound, there are a lot more positives than negatives to dwell on. That’s true for two reasons: For one, the trucking carriers we work with really do receive quite a bit of positive feedback. In particular,…


5 of the Best Driver Retention Practices

In the trucking industry, driver retention is one of the biggest issues that trucking companies face, and if I can be direct, it's no surprise that a term like "best driver retention practices" has such a high search volume. According to Commercial Carrier Journal, the turnover rate for over-the-road truck drivers was an incredibly high 92%. For smaller fleets, that number was 72%. Overall driver shortage decreased slightly during the COVID-19 pandemic, but with federal relief packages and the…