driver turnover

why truck driver shortage

Why is There a Truck Driver Shortage?

There are a lot of reasons for the driver shortage. Some of it is generational and much of it has to do with unfavorable working conditions for drivers. In this post, we’ll discuss why the driver shortage is happening and what trucking companies can do about it. 3 Major Causes Of The Shortage 1. High Driver Turnover  With a 92% driver turnover rate for large truckload carriers, trucking continues to see excessive shifts of drivers from company to company and from trucking to other industries.…


ata driver turnover

What ATA Says About Driver Turnover

Driver turnover poses an ongoing problem for trucking companies across the United States. It’s expected to continue even as signs of post-pandemic economic recovery are emerging. In March 2021, the American Truck Associations (ATA) released a quarterly employment report indicating that driver turnover among large truckload fleets remained unchanged in the fourth quarter of 2020, despite tight freight capacity and the lingering effects of COVID-19. This followed a 10% increase to 92% during the…


fort transfer truck

Fort Transfer Improves Retention with Full-Fleet Communications

Recently, Casey Lehman, Director of Recruiting and Retention at Fort Transfer, had a call with a driver who he never hears from, and lately, this seems to be an ongoing trend.  Since engaging drivers through WorkHound starting in January 2021, more drivers are getting in touch and it’s allowing the team at Fort Transfer to experience fewer surprises. According to Lehman, they haven't seen as many snap judgment “I-quit-right-now” moments. Instead, proactive communication has allowed them to get…


instant driver feedback

When Instant Driver Feedback Saves the Day — and What Would Happen Without It

When we talk about instant driver feedback, we most often talk about the benefits of gathering feedback from professional drivers, both for trucking carriers and for the drivers themselves. But have you ever stopped to consider the reverse — what would happen if some pieces of critical feedback weren’t shared? Today, we’re discussing a few of our most common topics of feedback — along with what might happen if you weren’t made aware of problems as drivers are experiencing them. Urgent Driver…


driver mental health

Trucking Companies Can Do Something about Driver Mental Health

There’s no doubt about it: Professional drivers face some challenging and stressful circumstances, both of which impact driver mental health. Most days, they’re on the road, battling traffic, handling complex safety issues, and, in many cases, going it alone.  All of these factors can contribute to stress and burnout, but the last factor may be most significant. Time alone — and specifically, loneliness — can have a major impact on a driver’s overall health, impacting both physical health and…


driver shortage

How to Address the Driver Shortage

For many years now, the alarm bell about the truck driver shortage has been ringing, but what are the practical steps to address this shortage that you can take? As we concluded in a recent blog post, the best strategy for you as a trucking company is to focus on retention first, and recruiting second. In this post, we’ll show you how the drivers you currently have are the major key to the growth of your business, with 5 practical steps you can take to address the driver shortage. 1. Understand…


How the Driver Shortage

How the Driver Shortage Affects Consumers & How Companies Can Limit the Impact

If you’ve turned on the news recently or picked up a newspaper, you’ve probably heard about the shortage of truck drivers. Why is it big news these days? Well, most specifically, you probably heard about the truck driver shortage in conjunction with the recent ransomware attack on and shutdown of the Colonial Pipeline. Most of us only had a peripheral knowledge of this pipeline prior to the shutdown, but it’s responsible for carrying 100 million gallons of gasoline, diesel, and jet fuel per day…


truck driver turnover rate

Why You Should Know Your Truck Driver Turnover Rate

Managing a situation starts with defining it. High truck driver turnover rate and a low retention rate have been consistent problems for trucking companies in North America for years. Large truckload carriers had a driver turnover rate of 92% in Q3 of 2020 according to American Trucking Associations data. It was 74% for drivers with smaller carriers. In 2018, when the big carrier turnover rate was as high as 94%, the average cost of losing and hiring a driver was $11,500 per position.  Some…


driver recruiting

Retention is the New Driver Recruiting

When it comes to driver recruiting, the main problem is that many trucking companies are filling a leaky bucket. Instead of asking themselves WHY they have a high turnover rate, they are dumping a bunch of money into marketing for new drivers. With an abundance of freight and an unstoppable supply chain, it’s easy to focus all the energy on finding new drivers, but without dedicating resources to retention, it’s impossible to grow. As drivers are the backbone of your company, struggling to fill…


company culture

Driver Culture is Defined by Communication

Have you ever thought about the role of a feedback program for your trucking company's driver culture? For trucking companies, gathering feedback and taking action on it can fall pretty low on your large list of priorities. But did you know that a feedback program can be the engine that keeps your trucking company on the road? Using a feedback tool as the foundation of your overall human resource efforts can help you achieve your goals in a meaningful and efficient way. (Read: Cut that to-do…