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Do you tackle controversial topics head-on at the risk of inflaming the sensitivities of your workers? Or do you craft a broad statement that acknowledges the issue but glosses over the awkward specifics?

If you lean toward the latter approach, you’re not alone. But for companies that opt for a more direct response, the results are clear — specific messaging solves more controversies than it creates. And employees feel respected in the process.

WorkHound CEO, Max Farrell, shared the reasons why an immersive experience was important for WorkHound to tackled target industries.

An open-door communication policy can help encourage an open and collaborative work environment. However, there are some issues to consider.

Broadcasts are a mass communication tool sent via text message, and this effort closes the communication gap to confirm that worker feedback is read.

The WorkHound customer and Kansas City company was recognized last month by the Truckload Carriers Association as one of the top 20 carriers in the U.S.

Companies that start using WorkHound initially expect to only see negative anonymous feedback from workers — and while our data shows that more than 70 percent of employee feedback is negative, that statistic alone doesn't tell the whole story.

“I can’t think of a better system to draw out these honest communications,” said Wiebusch. “We all need feedback. It’s a gift and one of the most important tools we have and use at Cold Carriers. We talk about the feedback constantly. It’s helped us learn and gives drivers the chance to be heard.”

In 2018, WorkHound tracked feedback from tens of thousands of professional drivers throughout the country. These drivers work at companies as small as 60 trucks all the way up to several thousand while hauling tanker, refrigerated, dry van, flatbed, and expedited freight. This feedback is the key to how organizations are streamlining driver retention efforts.