Blog

Meaningful, honest feedback is a shortcut. It helps companies avoid assumptions, which ultimately helps them avoid excess time and money lost. In an industry that’s known for high turnover, feedback from drivers s a gift. 

In the past year, in the midst of the COVID-19 pandemic, the trucking industry has seen tremendous challenges — and shown incredible resiliency as the world has learned that drivers are essential. David McCormack, Director of Operations at TransLand, recently sat down virtually with our WorkHound team to provide some perspective about the importance of meaningful feedback.

The truth is: whether or not you open up the so-called “Pandora’s Box,” the driver feedback already exists. In other words, you can either ignore the feedback and give power to the rumor mill, or you can ask for the feedback directly and use it for good.

There are definite benefits in providing your drivers the opportunity to offer feedback regularly, but there are even more benefits to staying engaged in the feedback process.

The value of engagement is pretty simple: An engaged workforce performs better. This is particularly true within the trucking industry — drivers who are engaged with a trucking company are less likely to seek employment elsewhere. This reduces constant churn and boosts retention.

We have the privilege of having innovative customers. Because of that, we are not only continuing to improve based on the feedback and needs of some of the brightest leaders in the industry, we’re also dedicated to raising the voice of frontline workers across multiple industries. Read more about 2021 Retention Resolution in the words of WorkHound Co-Founder and CEO, Max Farrell.

What will 2021 bring? Well, if 2020 taught us anything, it’s that predicting even the immediate future in trucking trends can be difficult! But even though we know that everything can change suddenly, our team at WorkHound has seen some emerging trends in the trucking industry this year that we think will stick around. 

Retention is always a priority — and 2020 was no different. In fact, the American Transportation Research Institute’s survey of critical issues in the trucking industry found that driver turnover and driver shortage were the top two issues this year.