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Your trucking carrier has decided to take the leap in 2022, moving from soliciting feedback in biannual surveys to operating a continuous program to improve your company's feedback culture. But now what?

It’s crazy to think about, but the holiday season is here again. While it seems like only yesterday that 2021 got underway, the calendar is quickly flipping toward 2022. And that means we're all thinking about hometime for the holidays.

We see it all the time in the feedback our clients receive — while they hear from drivers who are sharing concerns and questions, they also hear from drivers who are sharing praise. That begs the question: How can you shine a light on those happy voices?

The short answer is no. But that comes with a caveat — driver loyalty has to be earned. The trend away from loyalty is certainly not a phenomenon seen solely in the trucking industry. The COVID-19 pandemic and resulting effects on the workforce brought to light widespread employee dissatisfaction. The result? A mass exodus of people leaving their jobs for greener pastures, coined as the Great Resignation in some cases and the Great Reshuffle in others.

If you’re involved in marketing efforts for your organization — or even just somewhat familiar with your company’s advertising strategy — you likely know that storytelling plays an important role. When you’re trying to catch the attention of a customer, you have to tell a good story about what makes your organization different than the competition.

We frequently hear success stories for companies that started with next to nothing and then grew into something significant. That’s truly the case for Cheema Freightlines, which was founded in 2006 with one truck and one trailer.

We've invited Spencer Tenney, Mergers & Acquisitions Specialist and President & CEO of The Tenney Group, and Michael McLary, CEO of Ascend Transport Group, to offer their insight into guiding the merger and acquisition process.

Even though there are around 3 million truck drivers in the U.S., the American Trucking Association estimated that the industry would have to hire more than 1.1 million truck drivers in the next few years. That’s a staggering number. And considering there’s a massive shortage of truck drivers already today, that makes truck driving a stable career path. So how can trucking companies keep the drivers attracted to the stable career?