It’s safe to say that “COVID-19,” “the coronavirus,” “social distancing,” and “PPE” are phrases we’ve heard frequently in the last three months. That’s true for essential workers as well — they’re taking in a ton of information and are looking to leaders to alleviate their concerns about their well-being and the future.
Because of the nature of their work, these fears and concerns have been magnified for drivers.
Back in February, we first began hearing from truck drivers with concerns related to COVID-19. In March, that number ramped up steadily, accounting for 14 percent of total feedback.
As April began, the number was even bigger — in fact, the amount of feedback related to the coronavirus between April 1 and 15 alone exceeded what was received in the entire month of March. Twenty-seven percent of all feedback in April feedback related to the pandemic in some way.
There are a ton of issues on the minds of drivers, and their feedback has steadily revolved around what their companies could do to alleviate their concerns and make them feel protected and valued.
The Themes We’re Seeing in Feedback
In a recent blog, we touched on how to communicate with your driving team during this pandemic. Part of that was exploring what drivers were thinking and sharing with us.
Feedback has revolved around some impactful questions from drivers:
Simply put, drivers want to know: Does my carrier have my back?
As we’ve moved further into the COVID-19 crisis, we’ve seen driver feedback reflect some more specific feelings and requests. Drivers are looking for assistance related to their finances — either through hazard pay, or on the flipside, deferral of costs such as truck payments or tuition.
Driver morale is also often an issue, with one-fifth of drivers expressing that they are experiencing contradictory feelings of both perseverance and frustration. Sanitation, individual risk, and planning also remain high on the list of feedback topics.
On the whole, drivers simply want to know that they are important to their companies and that they will be protected.
So, what are companies doing to keep their drivers safe and secure on the road? Let’s take a look at some changes we’re seeing implemented.
How Companies Are Implementing Change
We’ve long believed that while gathering feedback is an important first step, it’s the next step that’s most important. You have to turn feedback into action in order to gain the trust of your drivers.
That’s especially true during a crisis. While now is not a time when drivers are likely to look for another company, they are turning a critical eye toward your actions at this time. They want — and need — to see that they are valued, and they are watching the changes your company makes right now to alleviate their concerns.
The changes being implemented will vary from company to company, since every business’s needs are unique. But here are a few big and small gestures we’ve seen companies make to positively impact driver experience:
No matter what changes you implement, it’s important to keep your drivers’ needs and wants top of mind to alleviate their concerns. What you do in the short-term will matter in the long-term.
“All employees, even beyond drivers, are going to remember how their company handled this time,” says Katie Love, Marketing Manager at WorkHound. “Job hopping isn’t an option right now, but workers will remember how they were treated six months from now. They want to know that you care.”
Wondering about the specific concerns and questions your drivers may have? Talk with an expert to learn how we can help.
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