With the driver turnover rates remaining high, recruiting is a high priority for every carrier. A frequently used tactic for recruiting is highlighting all of the benefits and bonuses a driver would get working for that company. Our team has been doing research and interviews at local truck stops and we were amazed at the number of recruiting fliers and pamphlets that companies leave at these truck stops.
There are definite themes on these pamphlets, such as pay, more home time, and medical benefits. Although a lot of companies are offering similar bonuses, the companies that stand out are the ones who also offer unusual ones.
Not only can you use benefits and bonuses to recruit new drivers, you can use them to retain your current drivers. If you stay up to date with what drivers are looking for, you can update what you are offering in order to keep your drivers happy.
Use these 6 tips to make sure what your company is offering is comparable (or better) to your competitors: