Trucking is a vital part of the American economy, and experienced drivers play a crucial role in making sure the nation’s freight gets from point A to point B. The trucking industry is seeing increased demand in 2021 but a nationwide driver shortage continues to plague the industry. Experts say the shortage could last for the next two to four years, which means hiring and retaining qualified drivers now is more important than ever. If you are wondering how you can attract more quality truck driver prospects, remember this: the best truck driver recruiting agency you can ask for is your own team of happy and well-cared-for drivers.
There are few things more powerful than word-of-mouth referrals. When making a decision, people tend to put more stock in recommendations from friends and family members than in advertisements, and the same goes for truck drivers deciding whom they want to drive for. Fortunately, you have the most trusted source of advertising right at your fingertips: driver referrals.
Driver referrals can be a great avenue for finding new talent and there is no doubt that happy drivers provide more valuable referrals, helping you save money on a truck driver recruiting agency. When your drivers believe in your company and feel that they are being treated fairly, they will be more eager to make recommendations to others. In turn, you will be rewarded with more quality driver prospects, more hires, and a better driver retention rate. You work hard to recruit and hire the best truck drivers for your fleet, so you don’t want high turnover rates creating a drag on your finances or your reputation.
If you hope to attract, hire and retain quality drivers in an increasingly competitive trucking market, you can give yourself a leg up on the competition by applying the following tips to your truck driver recruiting strategy:
Truck drivers are looking for a job that not only aligns with their qualifications but also suits their lifestyle. In attempting to set your company apart from the pack and attract the best candidates, make sure any perks or benefits you promise are realistic.
Quality drivers who are happy working for your company are more likely to refer other quality drivers to your company. That means you can find great new drivers to expand your workforce with the help of the drivers you already have.
Drivers who feel as though they are valued are more willing to refer a friend to a job opening at their company. By acknowledging drivers for their accomplishments and offering performance incentives linked to retention, you can improve your driver retention rate and reduce the financial burden that comes from constantly replacing drivers.
One of the best ways to keep your current drivers happy and productive is to let them know that your company values their input. By asking drivers for their feedback, you can accomplish three key things:
Having quality truck drivers for your business is crucial to success. By following the tips mentioned above, you’ll keep your quality drivers, save money on your truck driver recruiting agency, and ultimately, optimize your company’s bottom line.
And we know this because we’ve witnessed its success at Bay & Bay Transportation, which has not only increased retention rates but also grew its fleet by 30% last year. Read their case study here.