When it comes to hiring and retention in the trucking industry, there are a lot of moving parts. But your company’s actions have a big impact on whether drivers choose to work for your company — and whether they choose to stick around.
Let’s face it: Hiring can be a “dog-eat-dog” process in trucking. That’s due in part to the volatility of employment in the industry, where drivers can uproot from an existing employer and flip to a new one seemingly in an instant.
Your trucking carrier is competing with other carriers, and you’re trying to carve out your space as a preferred employer among professional drivers. Part of doing that is ensuring that your entire company and your driver-facing benefits and programs are top-notch.
But another part of standing apart from the competition is the impression you leave with prospective employees. Your first impression can make or break a prospect’s trust, before he or she even gets any further into the hiring process.
What you do and say matters from day one. As the saying goes, you can never get back a first impression. So, you need to make it a good one.
If you’ve read any of our past blogs, you’ll know that we talk a lot about the importance of building trust. Having mutual trust between a driver and your company can be the difference-maker when it comes to whether that driver stays around for the long-term.
Trust is built over time, but that process can start from the very beginning. When you first engage with a driver, it’s important to view that touchpoint as an opportunity to begin the trust-building process and set the tone for a mutually beneficial relationship moving forward.
But what do you want that first impression to be like? Before stepping into an in-person meeting or a video call with a potential new hire, take some time to think through that.
Consider the three key elements of creating a positive first impression:
Want to identify where your company could make a better impression on prospective drivers? Seek the feedback of your current drivers! Sign up for a free demo to learn how WorkHound can help.