R.E. Garrison Reshapes Company Culture with Driver Feedback
Industry
Drivers
6-month ROI
Shawn Nelson
Executive Director of Driver Profitability
Known for its reliable services and dedicated team, R.E. Garrison Trucking has built a solid reputation within the trucking industry. However, like many in the industry dealing with post-pandemic economic challenges, the company faced increasing driver dissatisfaction and high turnover.
Despite implementing internal strategies to curb the climbing turnover rates, R.E. Garrison saw driver retention numbers continue to slip. Shawn Nelson, R.E. Garrison’s Executive Director of Driver Profitability, knew he needed more information to understand why. We recently connected with Shawn, along with R.E. Garrison’s Engagement Manager, Annette Munger, to hear how WorkHound’s employee retention platform helped their team improve retention and reshape company culture.
When R.E. Garrison first connected with WorkHound, the team’s primary focus was correcting trends in driver retention. “Obviously, the economy affects our industry a lot, but we were affected a little bit more than we thought we should be,” said Shawn. “We were concerned and trying to get as much information as we could.”
After learning about WorkHound from PS Logistics, another carrier in the industry who had used the platform for several years, R.E. Garrison President Wyles Griffith told Annette about the platform and asked her to look into it. Once she did, she was sold. After a bit of research, Annette immediately recognized what the communication platform could do for their team and how it would boost driver satisfaction. Unfortunately, not everyone shared her enthusiasm at first.
Initially, some in leadership were skeptical about WorkHound, fearing it would become just another outlet for complaints. As Shawn described it, “I didn’t want another complaint department; we already had enough of those.”
Annette pressed on anyway, confident that WorkHound could provide valuable insights they needed to revive driver satisfaction. Despite the initial resistance, Annette’s persistence paid off and she helped launch WorkHound for the company’s fleet of about 1,000 drivers — and she soon had results to back up her beliefs.
“I didn’t want another complaint department; we already had enough of those."
Shawn Nelson Executive Director of Driver Profitability
Once WorkHound was implemented, feedback began pouring in, revealing valuable insights. Annette recognized that she needed to act on the comments she was getting. And that she did, personally replying to most of the feedback. She noticed right away that the anonymity factor was encouraging drivers to share and that they trusted they wouldn’t be exposed or penalized for giving feedback. “WorkHound gave us an opportunity to let the drivers speak and understand that there’s no retribution,” she explained.
$75k
Saved in Driver Replacement Costs
The R.E. Garrison team estimates that the company saved at least $75,000 in retention costs in just the first six months of using WorkHound. However, the benefits have extended far beyond just reducing turnover.
Soon, Shawn got in on the action as well, setting aside his doubts to see where the new driver engagement would lead. As he, too, began replying to the incoming feedback, he realized that WorkHound was delivering the information he needed to facilitate change. It was also helping the company catch some of the drivers who were otherwise falling through the cracks, so to speak.
When drivers were struggling with their workloads, data would reflect this in their performance numbers, giving the team a chance to intervene and help the driver. When drivers performed well, there was an assumption that they were doing fine and didn’t need extra support. However, after reading feedback on WorkHound, R.E. Garrison leaders learned that this wasn’t always the case. Despite performing well, many drivers still had questions and frustrations about work. So, now, thanks to WorkHound, Shawn says he is also able to help those who may have otherwise struggled in silence. “It has doubled the number of people that we’ve been able to help,” he shared.
Sometimes, the feedback is specific to a particular situation, but other times, comments highlight a gap in knowledge. Shawn explained that WorkHound has become a powerful tool for educating drivers about industry realities, especially for new drivers and those who entered the industry during COVID, when industry norms were anything but ordinary. WorkHound allows R.E. Garrison to communicate these challenges and provide context in a way that dramatically improves driver understanding and satisfaction.
Leaning into the broadcast messaging feature, Annette also uses WorkHound for educational opportunities, and she always does it from the drivers’ perspective. During a recent initiative, she launched a three-week broadcast message series focused on the importance of customer service, as told from the driver’s point of view. She connected the values of service to drivers’ day-to-day experiences, clearly explaining how their actions impact not just the company’s success but also their own schedule, happiness, and revenue. The messages were short, straightforward, and emphasized why service matters. And it worked remarkably: Over the following two-week period, on-time delivery rates reached their highest level in over 10 years, thanks to the impact of Annette’s targeted messages.
Since implementing WorkHound, R.E. Garrison has seen a significant drop in their turnover rate, which was the primary reason for launching the platform. However, the benefits have extended far beyond just reducing turnover.
R.E. Garrison’s journey with WorkHound highlights the platform’s ability to foster meaningful communication, improve driver satisfaction, and substantially reduce turnover. Although Shawn was initially concerned that WorkHound would encourage too many complaints, he’s now a strong supporter of the platform, seeing the benefits play out across the organization.
The platform has helped encourage engagement by providing a channel for feedback that’s always open. “If someone tried to get rid of WorkHound, I would go to war. The ROI far outweighs the cost of the program,” he said. “But the real ROI goes beyond that: it’s about driver education, identifying key contacts, and achieving the highest customer service ratings in a decade. The human touch we provide, previously limited by time, has made WorkHound invaluable and fully paid for itself.”
Since partnering with WorkHound in March 2024, the R.E. Garrison leadership team has transformed their driver relations by focusing on transparency, education, and engagement, which has significantly boosted morale and retention.
96%
Feedback Engagement Rate
The R.E. Garrison team makes sure nearly all comments shared via WorkHound are acknowledged and resolved addressed to close the feedback loop
$75,000
Saved in Driver Replacement Costs
Drivers report a 7.1 satisfaction score due to the company’s proactive approach, helping to maintain a positive work environment and address concerns early.
7.1/10
Driver Satisfaction Score
Drivers report a 7.1 satisfaction score, thanks to the company’s proactive approach to addressing concerns and maintaining a positive work environment.
"If someone tried to get rid of WorkHound, I would go to war. The ROI far outweighs the cost of the program,” he said. “But the real ROI goes beyond that: it’s about driver education, identifying key contacts, and achieving the highest customer service ratings in a decade. The human touch we provide, previously limited by time, has made WorkHound invaluable and fully paid for itself."
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